Job Description
We are seeking a visionary Marketing Manager to spearhead our strategic growth initiatives and elevate our brand presence within the industrial sector. In this role, you will be responsible for crafting high-impact marketing blueprints that drive revenue and expand our market share. You will serve as a bridge between our product and sales teams, ensuring that our messaging is both analytically sound and creatively compelling.
As a senior leader, you will oversee the entire marketing lifecycle, from initial lead generation to the final conversion process. Your goal will be to identify untapped opportunities, secure necessary resources for department growth, and maintain a competitive edge in the metal casting industry. This is a pivotal role for a professional who thrives on data-driven decision-making and collaborative leadership.
Roles and Responsibilities
- Develop and execute comprehensive marketing strategies aligned with organizational revenue goals.
- Lead and mentor the marketing team while collaborating closely with sales and product leadership to ensure unified strategic alignment.
- Optimize the inquiry-to-order conversion pipeline and spearhead new customer development initiatives.
- Manage sales lead generation efforts and monitor performance against established sales targets.
- Identify and advocate for departmental resource needs to facilitate continuous growth and innovation.
Desired Candidate Profile
- Deep professional knowledge of the foundry and metal casting industries, including products and market dynamics.
- Proven experience in a leadership role overseeing marketing operations and cross-functional teams.
- Strong analytical skills with the ability to translate market data into actionable business strategies.
- Excellent communication and collaborative skills to work effectively with executive leadership.
- Demonstrated success in lead generation and driving sales conversion in a B2B environment.
Employment
Type
Full time